DD Free Dish woos regional channels with special reserve price of Rs 2 crore in 26th e-auction
With Doordarshan’s free to air (FTA) direct to home (DTH) service DD Free Dish expected to acquire the capacity to carry more channels, the pubcaster has made a conscious effort to attract regional television channels.
For the very first time, DD has reserved regional language DTH slot to attract regional channels to its bouquet and has fixed a lower reserve of Rs 2 crore even as the price for the other channels remains Rs 4.3 crore in its 26th e-auction, which is scheduled to take place on 15 February.
The Online e-auction will be held for filling up of slot reserved for regional language channels and the general slots for DD Free Dish. This has been done considering the tremendous reach of DD Free Dish in semi-urban and rural areas all over the country.
The reserved slot for regional language channel includes only non-Hindi channels (news or non-news). Bhojpuri channels and Hindi regional channels have been kept as part of the general slots.